Justin Angle

Head shot of Justin AngleBio: Justin Angle is assistant professor of marketing at the University of Montana School of Business Administration. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington and did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors. He is particularly interested in the unconscious effects of social and marketing factors on attitude and behavior. Justin's research has recently been published in Journal of Consumer Research, International Journal of Research in Marketing and Journal of Consumer Psychology. His work has been covered by several media outlets, including ESPN, The Washington Post and Sports Illustrated.

Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University.

When not teaching, doing research, or chasing his two daughters around, Justin is a competitive trail runner and brand ambassador for Patagonia and Altra Running.

Thank you: Receiving the John Ruffatto Memorial Award is a tremendous honor. Through their generous support of both this award and the John Ruffatto Business Start-Up Challenge, the Ruffatto family champions the notion of bringing education to life, inspiring students to pursue innovative ideas and doing work that matters. These same values drive my teaching philosophy, and I am grateful that the University of Montana and the School of Business Administration provide the perfect ecosystem for the experimentation and risk-taking involved in doing these things.

I owe a huge debt of gratitude to my colleagues and students, particularly those who worked on the Lincoln County rebranding effort. This collaborative project involved several committed faculty members (Drs. Bambi Douma, Joan Giese and John Chandler), the faith of a local advertising agency (Partners Creative) in the potential of our students, and the commitment from Lincoln County Commissioner Mark Peck that this work needed to be done in Montana and at the University of Montana, specifically. Together we created something of real value for a Montana community struggling to build a new identity. This is the exact sort of work we should be doing here at the University of Montana – it keeps us relevant, adds value to our community, and allows our students to engage in real-world challenges that push them beyond the classroom confines.

Great thanks to the selection committee for recognizing our efforts and congratulations to all of the other award recipients recognized on Charter Day.